RussellFudge

Building a business from the ground up

Russell Fudge is one of 2 multi-unit franchisees in the Bedshed network. He owns and operates three stores in metropolitan WA. “The opportunity really appealed to my entrepreneurial nature. I already had a carpet sales business and was looking for a way to scale up,” Russell said.

Economies of scale

Russell is a savvy businessman and recognised the potential of buying multiple sites and servicing them from a single warehouse. “Multi-unit franchising is a highly cost effective way to manage and grow your business. Stock for my three franchised stores is held in a central warehouse, which is much more cost effective.” “It also means I can supply my customers with product faster than competitors and that is a major competitive advantage,” Russell said.