31 January 2012

Raring to go: RARE wins national Bedshed advertising account

Perth-based RAREcreativethinking has won the lucrative national account for specialist bedding franchise, Bedshed, from incumbent Gatecrasher following a three-way pitch.

Bedshed Chief Operating Officer, Gavin Culmsee, said RARE impressed across the board and is the best agency for the job.

“RARE took a fresh and original approach, demonstrating they are the right fit to work with Bedshed as we continue an aggressive national expansion program,” he said.

“Our three-and-a-half year partnership with Gatecrasher ends on good terms and they deserve due credit for Bedshed’s current strong position.”

RARE will be responsible for Bedshed’s creative consumer advertising program, a multi-million dollar account. The media buying account will remain with Media Forte.

Bedshed joins RARE’s collection of high profile clients, including TAB, Bankwest, Health Insurance Fund of Australia (HIF), Stockland and Mercedes Benz WA.

Callum Mackenzie, Managing Director at RARE said he was delighted to have been awarded the Bedshed account.

“Bedshed is a major win for us and we see a great deal of potential as they continue to grow their presence around the country.”

“For a brand that positions itself with the tagline, ‘no one’s better in the bedroom’, there are a plethora of cheeky advertising opportunities. We can’t wait to dig our teeth in and start work,” he said.

RARE will commence on 1 February 2012.

About Bedshed:

Bedshed is one of Australia’s largest specialist bedding and bedroom furniture franchises with a network of 40 stores across the country. Bedshed has grown steadily since it started in Western Australia in 1980 and is currently expanding on the east coast.

For further information, please contact:

Lauren Magid
Wrights PR
0412 647 773
[email protected]