14 February 2013

One in 10 make bee-line for new retailing technology

Bedshed is forging ahead with the rollout of its Australian-first retailing technology, installing new IT functionality in stores for the benefit of customers and the business.

Bedshed’s new in-store internet touch screen kiosks provide customers with everything from product catalogues to a virtual wish list and the capacity to develop customised PDF brochures on their desired products.

The technology, first installed in Joondalup in suburban Perth, was recently introduced into the company’s first Melbourne store at Moorabbin.

Bedshed Chief Operating Officer Gavin Culmsee said early indications showed one in 10 customers were using the technology to assist them in their purchasing decisions.

“We’ve already seen a handful of customers create PDF brochures, emailing them from the in-store kiosk to home for a post-shopping collaborative discussion and decision with their family,” he said.  “We expect more and more of our customers to take advantage of this technology as they begin to understand how it can improve their shopping experience.”

“From a business perspective the data will enable us to market our business to customers via subsequent direct mail activity,” said Mr Culmsee.

Mr Culmsee said the technology would be offered to the company’s entire franchisee network. “It’s a decision for our network of franchisees throughout Queensland, New South Wales, Victoria, South Australia and Western Australia,” he said.

The technology is part of a broader innovation push by the business, which also introduced Australia’s first online Franchise Calculator, enabling would-be franchisees to financially compare different franchised businesses (available at www.bedshed.com.au).

Graham Gibson is the franchisee at the helm of the company’s newly designed and relocated store in Moorabbin.  The 45-year industry veteran joined Bedshed’s franchisee team nine years ago. “Retailing is in my veins. My father was in the industry and I’ve followed in his footsteps,” he said.

Mr Gibson said he expects customers to make full use of the new technology.

“It’s exciting to be the first to market. No other retailer has pushed the in-store ecommerce boundaries like Bedshed has,” he said.

Bedshed at Moorabbin features the company’s newest store layout and design, including a dedicated kids’ zone decked out in wall-to-wall and floor-to-ceiling purple – a place for kids to escape while their parents are shopping.

“It highlights our great range of children’s bedroom furniture and accessories, and it’s a bright and fun space complete with a television to keep the little ones entertained while parents browse,” said Mr Gibson.

Mr Gibson said Bedshed Moorabbin’s bedroom settings are located in vignettes with interchangeable backdrops, enabling the company to showcase its range and selection of quality accessories.

Bedshed is one of Australia’s most profitable, thriving and longest-running franchised operations, with a 30 year history in franchising.


About Bedshed:
Bedshed is one of Australia’s largest specialist bedding and bedroom furniture franchises with a network of more than 30 stores across the country. Bedshed has grown steadily since it started in Western Australia in 1980 and is currently expanding on the eastern seaboard.

For further media information please contact:

Lauren Magid   
Wrights PR   
0412 647 773   
[email protected]  

Caren Dunn
Wrights PR
0423 506 714
[email protected]